Instagram Video Quality Based on Popularity: A Controversy Explained

Have you ever noticed a difference in the quality of videos on Instagram? Some videos might appear sharper and clearer, while others might seem grainy or pixelated. This isn't just a random occurrence; it's a deliberate strategy by Instagram to prioritize video quality based on popularity.

Table of Contents

1. Instagram Video Quality Based on Popularity
2. Mosseri's Explanation
3. Aggregate Level, Not Individual
4. Bias Towards Popular Creators
5. Concerns About Privilege
6. Mosseri's Response to Concerns

Instagram Video Quality Based on Popularity

According to Adam Mosseri, the head of Instagram and Threads, the popularity of a video directly affects its video quality. Videos that get more views are shown in higher quality, while less popular videos are displayed in lower quality.

Mosseri's Explanation

Mosseri explained that Instagram aims to show “the highest-quality video possible.” However, if a video doesn't receive many views, especially after the initial period, Instagram switches to a lower-quality version. This is because most views are concentrated at the beginning.

Aggregate Level, Not Individual

Mosseri clarified that these decisions are made on an “aggregate level, not an individual level.” This means that the engagement of a single viewer won't impact the video quality they see. Instead, Instagram analyzes the overall popularity of a video and adjusts its quality accordingly.

Bias Towards Popular Creators

Many users have voiced concerns that this approach creates a system that favors popular creators over those with smaller followings. Popular creators receive higher-quality videos, which can further boost their popularity, while smaller creators struggle to break through.

Concerns About Privilege

This strategy has been criticized for creating a system that unfairly benefits established creators. Users argue that it creates a cycle where popular creators get better visibility and reach, making it even harder for new or smaller creators to gain traction.

Mosseri's Response to Concerns

While acknowledging the concerns, Mosseri argues that the quality shift is not significant and that viewer engagement is primarily driven by content rather than quality. He believes that video quality is more important for the original creator than for the viewer.

Summary

• Instagram prioritizes video quality based on popularity, showing higher-quality versions to videos that receive more views.
• This strategy has been criticized for creating an unfair advantage for popular creators and hindering the visibility of smaller creators.
• Instagram claims that the quality shift is not substantial and that content is a bigger factor in viewer engagement.